byRuby

Our review

byRuby offers premium hand-cooked frozen ready meals made with British meat, sustainable fish and fresh vegetables, aimed at people who want restaurant-quality dinners without the cooking. It's a good fit for those who value provenance and craft over budget convenience, and the frozen format means meals keep until you fancy them, cutting down on waste. At £6.95 per meal it sits in the mid-to-premium bracket, justified by the hand-cooked approach and quality British ingredients. Vegetarian options are available, though the focus leans towards meat and fish, so dedicated vegans or those needing wide plant-based variety may find the range limited. Ordering is flexible: there's no subscription required, so you can buy as a one-off, but there's also an optional subscription that knocks 10% off if you'd rather order regularly. Delivery is free over £50, which is achievable with a decent box, but a £6.50 charge applies below that threshold, so it pays to order in bulk to avoid the fee. The main caveat for fitness-focused shoppers is that per-meal calorie and protein figures aren't published, so anyone tracking macros precisely will need to look elsewhere or query the details. As frozen meals, they also need freezer space. Overall, byRuby is a well-pitched choice for households wanting genuinely high-quality, hand-cooked convenience food with flexible ordering. Just plan around the £50 delivery threshold and bear in mind the meat-and-fish emphasis if you eat plant-based.