Fresh Fitness Food

Our review

Fresh Fitness Food is built for people who take their training and nutrition seriously and want the legwork done for them. This London-based subscription service delivers fully prepared meals with macros personalised to your goals, priced per day at roughly £23-£27 for three meals, which works out around £8 a meal. Now owned by Calo following a 2025 acquisition, it's geared towards consistent, hands-off daily eating rather than occasional ordering. The big draw is personalisation: rather than picking from a fixed menu, your plan is calibrated to your targets, with meals around 700 kcal that comfortably support active lifestyles. Diet flexibility is good too, covering high-protein, vegan, vegetarian and gluten-free preferences, and delivery is free. The trade-offs are worth weighing. It's a subscription service, so it suits routine and commitment more than dipping in and out, and as a London-based operation availability is limited beyond the capital, so checking coverage for your postcode is essential before signing up. Protein figures aren't published per meal, which is a minor frustration given the fitness focus, though the macro-personalisation should address individual needs. For Londoners who want a genuinely tailored daily plan and don't mind the commitment or the daily-rate pricing, Fresh Fitness Food is a strong, convenient option. Those outside its delivery zone or wanting flexible one-off boxes will need to look elsewhere.